Project

San Miguel Premium

Conceptual design for a premium beer tap for San Miguel, articulated around a vertical column and an illuminated sphere as an emotional brand element.

Product design project for a premium line of San Miguel beer taps, developed with the aim of elevating brand perception through a more sculptural, sensory and distinctive object.

The concept is based on the idea of exploration and world-building, translated into a glass hemisphere integrated into the body of the tap. This element works as both a visual focus and a lighting feature, creating a more sophisticated reading of the product within bar and restaurant environments.

The proposal combines a clean formal architecture with details that increase perceived value. The result is a beer tap that does more than fulfil a technical function: it builds presence, narrative and memorability for the brand.

Key competencies

Premium product design · Concept design · Hospitality product · Materials · Lighting · Brand identity