PocketPiano is a modular musical product designed to bring the experience of a professional piano into a portable format. The system is divided into connectable modules, allowing users to assemble only the octaves they need and transport the whole product in a compact case.
Within the project, the work was especially connected to the digital side, the website/ecommerce and product communication support, as well as areas related to brand, packaging, user testing and final industrialization.
It is a particularly interesting portfolio project because it brings together physical product, user experience, online sales and communication. It shows a broader vision of design: not only how an object is made or how it looks, but also how it is explained, presented, purchased and understood.
Key competencies
Web design · Ecommerce · UX/UI · Branding · Packaging · Technology product · Music and design